Targeting TV Programmes
A targeted television campaign can quickly align your brand with specific TV programmes, in a similar way as we do with our TV programme sponsorship deals. A TV programme targeted campaign allows you to regularly engage the programme’s viewers, quickly building frequency and brand awareness.
If you feel you have a good understanding of your customers and you’re confident of the TV programmes they are watching, then a programme targeted television campaign may be right for your business.
Whichever TV programme(s) you’re looking to advertise around, we can provide a detailed breakdown of the number of viewers, audience profiles and the relative cost per spot. The objective is to find the most efficient programme(s), to increase response rates and brand awareness, providing a better return on your investment.
We’ve successfully helped our clients to run programme targeted television campaigns for: Top Gear, Coronation Street, Grand Designs, Emmerdale, A Place In The Sun, X Factor, Live Football, Britain’s Got Talent, Come Dine With Me, Dancing on Ice, Shameless, Live Cricket, Deal Or No Deal, CSI, Live Darts, The Mentalist, Neighbours, Simpsons, House, A League Of Their Own, QI, Mock The Week, Criminal Minds, Grey’s Anatomy, Americas next Top Model, and many, many more.
If you’re considering advertising on television and want to an idea of the cost to advertise on particular TV programme, get in touch by completing our Television Campaign Planning Form.